✨ Web Series Success Stories That Started Just Like You
They started exactly where you are now—as self-produced, low-budget web series made by creators who believed in their vision and decided to build their own audience first.
21 DAYS TO LAUNCH YOUR WEB SERIES.
From script to stream, with sponsors, an audience, and real income.
This class is about empowerment through execution.
You’re not just dreaming about a web series—you’re building one. Whether it’s a comedy, drama, docuseries, or character-driven short format, you’ll learn to develop, produce, and launch your show—on your own terms, with your own audience, and with your own money-making tools.
In 21 focused sessions across 8 weeks, you’ll go from idea to strategy—with a pilot script, social branding, production plan, and monetization roadmap in hand.
Michelle A. Daniel
Executive Producer & Screenwriter
Have a web series idea but don’t know where to start, or how to actually make money from it?
This class was built for you.
SECURE YOUR SPOT!
AUGUST 18 - NOVEMBER 5, 2025
LIVE SESSIONS
MONDAYS & WEDNESDAYS
7 AM PST/10 AM EST
(1-hour sessions, all replays available)
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IMPROVE YOUR LIFE
BY THE END OF THIS CLASS:
You’ll build your series step-by-step while learning how to grow your brand, attract sponsors, and monetize everything from your content to your community.
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✅ Create a full web series plan, pilot script, and visual identity
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✅ Set up your show’s brand, social presence, and audience funnel.
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✅ Design a production plan (budget, schedule, team, locations)
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✅ Learn monetization strategies for digital platforms and beyond
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✅ Pitch to sponsors and brands with real templates
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✅ Build your own production slate and release calendar
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✅ Have the confidence and toolkit to launch and grow your series—your way
Web Series Packages: Choose Your Path
Each tier is designed to help you move faster, go further, and launch smarter.
Tier 1:
Group Program
(Skool Access)
Join a structured group experience designed to move you from concept to launch
-
Get structure, support, and momentum inside The Skool.
Includes:
-
21 live class sessions (Mon & Wed)
-
Weekly assignments + templates
-
Monetization strategies (YouTube, merch, screenings)
-
Teaser and rollout planning
-
Access to replays and community
-
$197/ 2- month commitment
Tier 2:
Web Series Accelerator – 45 Days
(Skool Access)
Step up with personalized strategy, reviews, and direct feedback on your content and launch.
-
Includes everything in Tier 1, plus:
-
4 private 1-on-1 coaching sessions (60 mins each)
-
Full pilot outline or teaser script review
-
Custom 30-day content rollout calendar
-
Monetization mapping session (how to earn from your show)
-
Social media setup strategy (bio, hashtags, content planning)
-
Weekly voice note/email check-ins for accountability
-
Sponsor outreach templates + 5 brand idea prompts
-
Optional bonus: visual one-sheet or mini sponsor page (customized)
Ideal for creators who want more direction, real deadlines, and help building monetization into their content from the start.
-
$997
Tier 3:
The Web Series Launch VIP – 60 Days
(Skool Access)
Your full-service support system—customized strategy, creative feedback, monetization tools, and launch execution.
-
Includes everything in Tiers 1 & 2, plus:
-
6 private 1-on-1 coaching sessions (60–75 mins each)
-
Unlimited voice note + email support (Mon–Fri)
-
Full sponsorship pitch deck or one-sheet design (done with you)
-
Review and feedback on pilot and teaser/trailer scripts
-
Brainstorm session for launch teaser or BTS content strategy
-
Custom social media brand board (fonts, color palette, visual theme)
-
YouTube optimization session (titles, thumbnails, playlists)
-
Revenue roadmap + digital merch ideas
-
Launch-day support & DM boost from Michelle’s channels
-
Priority access to Michelle’s Web Series Showcase (featured alumni section)
🔥 Ideal for creators ready to launch, attract brand support, and make their first dollar—with Michelle beside them the whole way.
-
$1997
INSECURE
Started as “The Misadventures of Awkward Black Girl” on YouTube
Issa Rae wrote, starred in, and self-produced a relatable, hilarious YouTube series that resonated deeply with Black millennial audiences. With no big studio backing, she built a loyal fanbase and industry buzz. That DIY success led to a development deal with HBO, where Insecure became a cultural phenomenon and award-winning hit.
→ Your takeaway: You don’t have to wait for permission. Build your voice, and your audience, first.
BROAD CITY
Launched as a web series, later picked up by Comedy Central
Abbi Jacobson and Ilana Glazer created Broad City as a scrappy, self-produced web series that captured the chaos and comedy of life in New York. Their sharp writing, bold characters, and viral-worthy moments attracted the attention of Amy Poehler, who helped them transition to TV. The show ran for 5 seasons and became a defining comedy of its era.
→ Your takeaway: Authenticity, consistency, and creative chemistry can take you from laptop edits to TV deals.
HIGH MAINTENANCE
Started on Vimeo, became a hit on HBO
Creators Ben Sinclair and Katja Blichfeld launched High Maintenance as a Vimeo web series about a nameless cannabis delivery guy in NYC, using micro-stories to paint intimate portraits of the city’s diverse characters. Its unique tone, high production value, and storytelling innovation attracted HBO, which bought the series and expanded it into multiple seasons.
→ Your takeaway: Web content can be cinematic, character-driven, and still attract premium platforms.
WHO THIS IS FOR
This masterclass is designed for:
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Writers, actors, and filmmakers with a web series idea they want to launch
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Creators who want to stop waiting on greenlights and start building their own platform
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DIY storytellers ready to build an audience, attract sponsors, and start generating income
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Emerging producers looking to create a calling card, build a slate, and lead their own content
No matter your experience level, if you have a story and want to learn how to produce it, promote it, and profit from it, this class is for you.
Meet Your Instructor
Michelle A. Daniel
Award-Winning Executive Producer | Web Series Creator | Monetization Mentor
Michelle A. Daniel is a powerhouse creator with over 16 years of experience in independent film, digital storytelling, and series development. She’s produced more than 10 original web series, each rooted in bold ideas, authentic voices, and entrepreneurial strategy.
Michelle doesn’t just teach people how to make content—she teaches them how to monetize it.
She’s built and monetized multiple YouTube channels, generated income through merch sales, live screenings, and DVD drops, and created real opportunities for creators to turn their series into sustainable projects. Her approach blends creative leadership with business savvy—and she’s helped countless storytellers do the same.
As the former Director of Video at TV One, Michelle executive produced digital series for major brands and platforms including Bossip, MadameNoire, Headline Heat, Cassius Life, and more. She’s also partnered with companies like AT&T, Ford, Comcast, and Wells Fargo to bring branded content to life.
Her work has been celebrated at top film festivals like ABFF (American Black Film Festival) and BronzeLens, and she continues to lead productions that reflect culture, humor, identity, and vision.
Known for her real, no-fluff teaching style, Michelle guides students with hands-on mentorship, clear deliverables, and a deep belief in creative independence.
“I believe filmmakers shouldn’t wait on permission—they should create their own lane.”
In this program, she’ll help you do exactly that.
Michelle's Web Series Reel
👩🏽🏫 Hands-On Mentorship + Real Support
This isn’t just a video course—it’s a guided, live learning experience with built-in accountability.
You'll meet twice weekly—every Monday and Wednesday—for one hour of live, interactive instruction. These sessions include real-time Q&A, homework breakdowns, and actionable feedback on your project as it evolves.
Between sessions, you’ll receive:
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Weekly assignments to keep you on track
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Templates, worksheets, and tools to apply what you’ve learned
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Ongoing support via The Skool’s private online community
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.A chance to ask questions, get peer feedback, and build creative momentum
❓ How Does This Work?
- Step 1: Enroll and join The Skool (membership is $197/month, 2-month minimum)
- Step 2: Join live sessions every Monday and Wednesday starting August 18
- Step 3: Complete weekly assignments to build your series step-by-step
- Step 4: Get feedback, ask questions, and receive support in the Skool group
- Step 5: By the end of 21 sessions, you'll have a production-ready web series plan, monetization strategy, social presence, and launch roadmap
No fluff. No filler. Just consistent guidance, creative accountability, and a community of creators building alongside you
21 Days to Launch Your Web Series
FREQUENTLY ASKED QUESTIONS
I know starting something new especially something as bold as launching your own web series—can bring up a lot of questions. That’s why we’ve put together answers to the most common things people want to know before joining
“21 Days to Launch Your Web Series.”
From scheduling to experience level, tech questions to money-making strategies—we’re breaking it all down. This isn’t just a class, it’s a full support system built to help you take real action and feel confident every step of the way.
Check out the FAQs below, and if you still need help, reach out—we’re here to support your success.
Do I need to have a finished script to join this class?
Nope! You just need an idea. We’ll help you develop your concept and write or outline your pilot during the program.
What types of series does this work for?
Short-form comedies, dramas, docu-series, anthologies, or anything you can imagine for digital platforms like YouTube, Vimeo, TikTok, or your own website.
Do I have to commit to both months?
Yes. The class runs across 8 weeks, and the full program is designed to be completed in that time. A 2-month commitment is required.
Will we actually talk about making money?
Absolutely. You’ll learn about YouTube ad revenue, Vimeo On Demand, sponsorships, product placement, crowdfunding, screenings, and digital sales like merch, posters, and more.
Will I finish the course with something I can launch?
Yes, if you do the work. You’ll have a production-ready pilot, launch plan, brand identity, and monetization roadmap by the end of the 21 sessions.
What if I’ve never produced anything before?
That’s exactly why this class exists. You’ll learn step-by-step how to take control of your series from both the creative and production sides—even if it’s your first time.
What’s included in the $197/month fee?
Live classes twice a week, access to recordings, assignments, templates, mentorship, and support inside The Skool for the duration of your membership.
What if I can’t attend live every session?
No worries—each session is recorded, and you’ll have access to replays. You’ll also be able to get support in The Skool community.
Is there 1-on-1 coaching available
Yes. There will be an option to upgrade for 1-on-1 sessions if you want personal feedback, pitch reviews, or help refining your launch strategy.
What happens after the course ends?
You’ll have the tools to move into production or crowdfunding, plus a community of creators for ongoing support
Web Series Packages: Choose Your Path
Each tier is designed to help you move faster, go further, and launch smarter.
Tier 1:
Group Program
(Skool Access)
Join a structured group experience designed to move you from concept to launch
-
Get structure, support, and momentum inside The Skool.
Includes:
-
21 live class sessions (Mon & Wed)
-
Weekly assignments + templates
-
Monetization strategies (YouTube, merch, screenings)
-
Teaser and rollout planning
-
Access to replays and community
-
$197/ 2- month commitment
Tier 2:
Web Series Accelerator – 45 Days
(Skool Access)
Step up with personalized strategy, reviews, and direct feedback on your content and launch.
-
Includes everything in Tier 1, plus:
-
4 private 1-on-1 coaching sessions (60 mins each)
-
Full pilot outline or teaser script review
-
Custom 30-day content rollout calendar
-
Monetization mapping session (how to earn from your show)
-
Social media setup strategy (bio, hashtags, content planning)
-
Weekly voice note/email check-ins for accountability
-
Sponsor outreach templates + 5 brand idea prompts
-
Optional bonus: visual one-sheet or mini sponsor page (customized)
Ideal for creators who want more direction, real deadlines, and help building monetization into their content from the start.
-
$997
Tier 3:
The Web Series Launch VIP – 60 Days
(Skool Access)
Your full-service support system—customized strategy, creative feedback, monetization tools, and launch execution.
-
Includes everything in Tiers 1 & 2, plus:
-
6 private 1-on-1 coaching sessions (60–75 mins each)
-
Unlimited voice note + email support (Mon–Fri)
-
Full sponsorship pitch deck or one-sheet design (done with you)
-
Review and feedback on pilot and teaser/trailer scripts
-
Brainstorm session for launch teaser or BTS content strategy
-
Custom social media brand board (fonts, color palette, visual theme)
-
YouTube optimization session (titles, thumbnails, playlists)
-
Revenue roadmap + digital merch ideas
-
Launch-day support & DM boost from Michelle’s channels
-
Priority access to Michelle’s Web Series Showcase (featured alumni section)
🔥 Ideal for creators ready to launch, attract brand support, and make their first dollar—with Michelle beside them the whole way.
-
$1997
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